As Vice President of Marketing and Communications for two years, I focused on creating a more professional and cohesive look for our account. My responsibilities included overseeing all social media, digital marketing, and public communication efforts. Key achievements in this role were launching the PFSB LinkedIn business page, establishing marketing as a distinct function, and developing innovative engagement strategies.
Social media
Crafting a distinct brand voice with engaging graphics and strategic initiatives resulted in a 570% increase in Instagram engagement and a 300% growth in followers between August and November 2022. Below is a glimpse of my graphic design work. For a complete view of our brand overhaul from May 15, 2022, to March 19, 2024—including my committee's contributions and photography—explore our content across various platforms. My social media work began on October 7, 2021.
Want to join the PFSB family? TODAY is the last day to apply to be part of our class of 2024. We are on the lookout for ambitious student leaders and innovators passionate about making a difference at Purdue. Know someone who embodies our values of Interdependence, Passion, Empowering others, and Accountability? Encourage them to apply! We hope to see your application and welcome you to our family. 😊 #PFSB #Purdue #PFSBPurdue
📢 Attention, PFSB Alumni! Ready to show off your PFSB spirit? Join us for the President’s Council Tailgate at this year's Homecoming on Saturday, September 30th! 🏈 Come say hello to our current PFSB members, get the inside scoop on our exciting projects for the year, and snag your very own exclusive collectible pin! 🌟 Hope to see you there! #PFSB #Homecoming #PFSBAlumni
Announcing the 2023-2024 PFSB Executive Team! We are eager to see what this team accomplishes within PFSB and throughout the Purdue Community during the upcoming year! Swipe ➡️ to meet the new team!
#WhyPFSBWeek It's Thursday of Why PFSB Week! Our VP of Recruitment & Outreach, Addie Walther, shares how PFSB has opened doors for her. 🎉 ▶ Our applications are open until March 20th at 11:59pm!
It's the first day of our Alumni Spotlight series! 🙌 Learn more from Nicole Clapp, a member of PFSB from 2018-2021, talk about her experience connecting with faculty and administrators through her impact on PFSB. ▶ Interested in joining PFSB? Our applications are now open until March 18th at 11:59 pm. Check out the linktree in our bio for more information! ℹ️ #purdue #PFSB #PFSBalumni
Purdue Day of Giving is right around the corner! Are you ready for April 24? We have created a complete toolkit guide for your student organization. Throughout the toolkit, you will find all of the necessary resources to help you promote Purdue Day of Giving, communicate with potential donors, and more! Have questions? Join us to walk through the toolkit together at our in-person meeting on Thursday, March 21, in the Dauch Alumni Center. Registration and toolkit links are in our LinkTree bio! Purdue Day of Giving shirts are also back this year! Come pick up shirts for your members. We can't wait to see you there! #PurdueDayofGiving #PDoG #PFSB #Purdue #PurdueStudents
Purdue Foundation Student Board Applications are officially open! 🥳Applications will now close March 19th at 11:59pm, so apply now. From supporting alumni events to advocating for Purdue private giving on campus, PFSB is celebrating its 40th anniversary and is excited for new member applications. Have a question about applications or PFSB? Dm us. Link for application in bio. We hope to see your application soon!
Last day to apply for our class of 2023-2024. Be sure to get your application in TONIGHT! ⏳ We look forward to recruiting our next class of passionate students interested in making an impact at Purdue!
Interested in PFSB? 🧐 Come find us at the B-Involved Fair this Saturday, January 13th in the CoRec Black and Gold Gyms! We will be handing out stickers, pins, notepads, and more! 🙌 PFSB members will be sharing how YOU can get involved and how to prepare for our upcoming recruitment process. #PFSB #Purdue
Welcoming our newest Purdue Foundation Student Board members for 2023-2024! 👏🎉 We are beyond excited for them to join the family and continue growing upon the PFSB legacy! 🚂
One final goodbye to the seniors of PFSB. We express our gratitude for all your contributions to PFSB, and we greatly appreciate the lasting influence you each have made. Good luck on your next adventures! 👋
PFSB x PBO Series: Hear from 2022-23 AAMB Drum Major Geoff Ladue on how private giving and Purdue Bands & Orchestras has positively impacted his time at Purdue!
PFSB x PBO Series: Hear from 2022-23 AAMB Drum Major Valerie Minnick on how private giving and Purdue Bands & Orchestras has helped her find a supportive community on campus.
Alright now, Lets get into the details! Using one of our members profiles, we are walking you through how to set up your headline, about and featured section. Swipe for a video walkthrough of how to edit & DM us if you have any questions about this process! (Shoutout to PFSB alum @nicoleclapp for guiding our members through a Linked In workshop last semester!)
Today we are talking about ways you can share your experiences and activities with others on LinkedIn! Using another one of our member’s profiles, we are walking through how to effectively develop your Experience and Education sections so you can share your accomplishments with others. Swipe for another video walkthrough & DM us with any questions
We took a stab at the #littlemiss trend! Which one are you? 🤔
We took a stab at the #littlemiss trend! Which one are you? 🤔
Get ready, Experience PFSB Night is tomorrow! Come join us for one of our weekly meetings and learn a little more about who we are and what we do! See you there!
40 Years of pfsb
One of the biggest projects the Marketing and Communications Committee undertook was the celebration of our organization's 40th anniversary. Inspired by the idea that this milestone would be a fantastic opportunity to reconnect with our alumni and showcase our organization's impact within the student community, I developed a cohesive brand look that was utilized across print, digital, website, and social media efforts. This project was supported by the rest of the organization and successfully revitalized our fundraising efforts.
PFSB Sizzle Reel
During the 2022-2023 school year, one of the most significant projects the Marketing and Communications Committee undertook under my leadership was developing and updating a brand video. The team dedicated many hours to crafting a new script, recruiting a voice-over artist, hiring a videographer, and staging scenes. This video was utilized across all recruitment efforts and campus-wide events.
What is Purdue Foundation Student Board
One of the major gaps between the student organization and the campus community was a lack of understanding of the organization’s role and impact. To address this, we focused on rebuilding the group's presence and increasing awareness of the incredible opportunities PFSB offers. Through our promotional efforts, PFSB experienced a record number of applications year-over-year.
PFSB Website
Another of my responsibilities was maintaining and updating our digital website. To enhance this aspect of our digital marketing efforts, I redesigned the site using Wix to align with our branding, updated images and graphics to reflect the latest information, and created "Month in Review" pages to keep our alumni and supporters engaged with our current activities.
Graphics
As the marketing lead, I also took on the task of designing various promotional materials, such as handouts, to support and promote our successful events. Below are some examples of our promotional efforts.
Media Day
By developing and planning the concept of a Media Day for the organization, I gathered content that could be used across all our platforms. Below are some assets that were utilized across all digital and print marketing efforts during our first-ever media day effort.
