As Vice President of the 2024 Class, I was responsible for overseeing the organization's marketing efforts, including social media, digital marketing, and other promotional activities. In this role, I led initiatives to strengthen our brand, develop new engagement strategies for our social media channels, and revitalize the organization's presence within the Purdue community.
Social Media
Oversight of social media efforts included managing Instagram, Facebook, LinkedIn, and website pages. Through rebranding initiatives, we achieved a 250% increase in Instagram engagement and a 1002% boost in Instagram reach between August and September 2023. For a detailed look at our social media success from September 12, 2024, to April 24, 2024, check out our content across platforms.
Think you have a knack for graphic design? 🎨 🖌️ Join the cover art contest for the 2024-2025 Mortar Board Calendar and you could win up to $250! 📆 What's the Mortar Board Calendar? It's a cherished symbol of tradition at Purdue University, featuring academic dates, sports events, convocations, student organization info, and more. Plus, there's room for your notes and class schedules. The best part? Each year, a Purdue student creates the unique calendar cover! 🌟 Ready to submit your masterpiece? Head to our Boilerlink page or visit the link in our bio! Got questions? 🤔 Reach out to us at pumortarboardcalendar@gmail.com 📩 Show off your creative flair and be a part of Purdue's history! 🚂📆 #PurdueMortarBoardCalendar #GraphicDesignContest #PurdueArtists #BoilerUp #PurdueMortarBoard
Now introducing the next member of the Admin Committee, Abby Meier! Abby is pursuing a double major in Agricultural Economics and Political Science, and she is originally from Elizabethtown, IN. Abby has served as a host and Directing Co-Chair for @rppurdue , and is involved in many @purdue_ag organizations including @purdue_agecon and @purdueagweek. Over the past two summers, Abby has served as an Agriculture Policy Intern with the US House of Representatives and a Government Relations Intern for the Corn Refiners Association in Washington D.C. After graduation in May, Abby hopes to return to the capital to pursue a career in agriculture policy. Thank you, Abby, for all you do for Mortar Board! 🌽🏙️🪴 #Purdue #MortarBoard #PurdueMortarBoard
ark your calendars for the ANNUAL NEARLY NAKED MILE! 🗓️✍️ This year's nearly naked mile will start at the Intramural Gold Playing Fields on Saturday, March 23rd and all discarded clothing throughout the race will be directly donated to charity. Both individual and group participation is welcome. Get ready to run for a good cause! Link to sign up is in the Linktree in our bio! 🏃🏃♀️💨 #MortarBoard #Purdue #NearlyNakedMile #PurdueMortarBoard
Think you have a knack for graphic design? 🎨 🖌️ Join the cover art contest for the 2024-2025 Mortar Board Calendar and you could win up to $250! 📆 What's the Mortar Board Calendar? It's a cherished symbol of tradition at Purdue University, featuring academic dates, sports events, convocations, student organization info, and more. Plus, there's room for your notes and class schedules. The best part? Each year, a Purdue student creates the unique calendar cover! 🌟 Ready to submit your masterpiece? Head to our Boilerlink page or visit the link in our bio! Got questions? 🤔 Reach out to us at pumortarboardcalendar@gmail.com 📩 Show off your creative flair and be a part of Purdue's history! 🚂📆 #PurdueMortarBoardCalendar #GraphicDesignContest #PurdueArtists #BoilerUp #PurdueMortarBoard
he Barbara Cook Chapter of Mortar Board is hosting our first ever Panel with the Presidents event! Join us on January 17th, 2024 for this special opportunity to hear from university and student leaders about their paths to success. Keep an eye out for our upcoming question form to submit your inquiries and stay tuned for when we announce the our panel line up! #mortarboard #Purdue #purduemortarboard
Panel of Presidents
In January 2024, the Barbara Cook Chapter of Mortar Board hosted our inaugural Panel with the Presidents event. As the person responsible for overseeing marketing and promotion, I designed flyers that were distributed through various channels, including printouts, posters, and digital platforms. The event was a great success, contributing to our chapter winning the Gold Torch and Chapter Excellence awards in 2024.
Purdue Mortar Board Website
As part of our initiative to strengthen brand image and ensure consistency across all digital and print marketing, I overhauled the design on Wix and managed the upkeep of our website. Leveraging my photography skills, I enhanced the website's visual appeal, resulting in our highest number of applications in recent years.
